We have kicked around the thought of erecting a nice Truckmen highway sign for some time. Especially since we are located right on the edge of the very heavily travelled I-90 East-West corridor. But of course, every single year as we review major expenditures such as this, we have consistently decided to allocate those funds to investments in newer trucks, trailers, forklifts and our great staff of course. However, with the recently completed and badly needed warehouse addition and the five new docks here on our main campus, it became obvious that we better pull the trigger now or perhaps we’d never do so. This sign may quite possibly max out our 2020-2050 advertising and marketing budget!
With such heavy traffic and 24/7 viewing opportunities, the folks driving by can finally quit wondering what are those blue buildings over there? I cannot tell you how many times I’d sit down with a new or potential client and they’d say, “Oh, OK, I know where you are. I’ve been driving by Geneva for what seems like forever and never knew who was in there?” Well, hopefully now they cannot miss us. And maybe a few million more potential future Truckmen friends won’t either. If you’re ever in the area, please stop by and not just for the 25 or so wineries in our backyard! Hint, hint!